MyDealer:
PELLA, Iowa – Dec. 19, 2025 – Vermeer Australia has been honoured with a Vermeer Pinnacle Award, recognising the dealership’s outstanding commitment to delivering a superior customer experience and achieving exceptional performance across its operations. Presented annually by Vermeer Corporation, the Pinnacle Award is given to dealers who demonstrate excellence in sales and marketing, provide consistently strong aftermarket support, and invest heavily in training and developing their teams.
During the Vermeer Corporation Dealer Year End Banquet in Pella, Iowa, Nigel Dobier and Jeff Lawson accepted the award on behalf of Vermeer Australia. They received the Pinnacle recognition from key members of the Vermeer family and leadership team, including Jason Andringa, President & CEO of Vermeer Corporation; Mindi Andringa Vanden Bosch, Vice President of Operations at Vermeer Corporation; and Mary Vermeer Andringa, Chair Emeritus of the Vermeer Board of Directors and former CEO. Their presence underscored the strong relationship between Vermeer Australia and the broader Vermeer organisation, as well as the significance of the Pinnacle Award within the global dealer network.
Nathan Guess, Vermeer Vice President of Global Distribution, emphasised the significance of the recognition, stating that earning a Pinnacle Award is a testament to a dealership’s commitment to excellence. “As a Vermeer dealer, to win the Pinnacle award truly means that you are among the best of what’s already a fantastic network of global dealers,” he said. “Providing an exceptional customer experience and operating a progressive and expanding business are hallmarks achieved by Pinnacle award‑winning dealers.”
The announcement was made on December 11 during the Vermeer Corporation Dealer Year End Banquet in Pella, Iowa, where top dealers from around the world gathered to celebrate achievements and reflect on another year of supporting customers across a wide range of industries.
For Vermeer Australia, the award reflects its ongoing dedication to serving customers throughout eastern Australia with high‑quality industrial equipment solutions and reliable, expert support. The dealership continues to focus on strengthening customer relationships, investing in employee capability, and expanding its service offerings to meet the evolving needs of industries such as civil construction, landscaping, utility installation, and environmental management.
To learn more about Vermeer Australia and its full range of equipment and services, visit vermeeraustralia.com.au.
